Who We Are

Cleanliness isn’t just a necessity, it is a part of everyday living. Isn’t it? Hygiene is essential at schools, offices, homes, and all other surroundings. For us Indians, a neat environment holds cultural significance. Initiatives such as Swachh Bharat Mission further boost the cause of clean water, hygienic surroundings, and awareness of sanitation.

Yet, poor sanitation-related diseases, such as Sepsis and Diahorrea, cause thousands of death among the youth and children of India. Even though open defecation has reduced and the number of toilets on-premises has increased, a lot remains to be addressed.

For instance, cleanliness products such as effective bathroom and toilet cleaners are expensive and inaccessible to India’s large population. Due to high prices, floor cleaners and bathroom fresheners are considered a luxury.

Lovenish Jain and Kamlesh Paliwal understood that sanitation, hygiene, and clean habitat is everyone’s basic right. Hence, they wanted to bring a range of sanitation products that are affordable, accessible, and sustainable.

Both Lovenish and Kamlesh traveled across nooks and corners of India to deeply observe domestic and industrial cleaning practices. They also observed where the current cleaning businesses are lagging in addressing so that they could fill the void.

With years of rigorous research on this issue, they came up with a range of Whitix bathroom cleaners and fresheners that are easy to use, showing quick results. Now nobody needs to burn a hole in their pocket and spend hours cleaning their toilets to get a hygienic home and healthy family.

Undoubtedly, Whitix surface, glass, toilets, and bathroom cleaners & fragrances are budget friendly and long-lasting. The pan-India brand offers ecologically sustainable and cruelty-free fresheners and cleaners. With Whitix cleaners, make your homes spotless and worry-free!